Alpha Version: During World Padel Summit on 21st May we successfully launched our platform in alpha version at Weebora, showcasing our initial products and setting the stage for future technological advancements.

We then used following weeks to fine tuning process and technologies and continuously upload new products to the platform.

https://weebora.metabaseapp.com/public/question/3734967d-16f1-4aca-9ea4-6449b07b9b31

Beta version: During the Premier Padel Malaga P1 (July) and Madrid P1 (early September), Weebora implemented a comprehensive marketing strategy aimed at driving both brand engagement and lead generation. This involved:

Performance Marketing Campaigns:

• Search Engine Marketing (SEM): Targeted campaigns were launched to capture interest and direct search traffic, optimizing for keywords related to padel sports, travel, and event participation.
• Social Media Marketing (Facebook & Instagram): Ads were strategically placed on Facebook and Instagram, focusing on padel enthusiasts and event attendees, promoting Weebora’s offers, and generating traffic to your platform.

https://weebora.metabaseapp.com/public/question/29277aa5-f83a-4c16-930e-ed44812e0b46

On-Site Lead Generation Contest:

• Event Booth Activation: At both events, Weebora hosted a booth and in Madrid we featured a lead generation contest. This allowed for direct interaction with attendees, increasing brand visibility and collecting qualified leads through on-the-spot engagement.
• Data Collection and Engagement: The contest encouraged participants to share their contact information in exchange for prizes or special offers, generating a valuable database for follow-up marketing efforts.

https://weebora.metabaseapp.com/public/question/3fbd9d8b-0d31-4a71-a0e0-b55a8973d9b3

The dual approach of digital and on-site marketing allowed us to test the effectiveness of both online conversions and face-to-face interactions. This testing likely provided key insights into the behavior and preferences of padel enthusiasts, allowing for optimization of future campaigns

Sales test

We ran few sales test during the Premier Padel events to check the platform and analyse how different channels are responding to our exposures and messages.

https://weebora.metabaseapp.com/public/question/53173578-d69f-42df-af67-2030201757f5

Channels insights

1. Event/tournament link

From the tournament website, we have an HOSPITALITY link bringing customers to our website to purchase hospitality packages

The traffic is free and having the trust from the Premier Padel Brand we have been able to convert and sale hospitality packages to our customers.

<aside> <img src="/icons/verified_gray.svg" alt="/icons/verified_gray.svg" width="40px" />

CONVERSION RATE: 0,62%

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<aside> <img src="/icons/cash_gray.svg" alt="/icons/cash_gray.svg" width="40px" />

AVERAGE ORDER VALUE: 185 €

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2. SEM