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TL;DR

Long term vision is to became the largest database of padel enthusiast in the world collaborating with tournament, league, media, clubs, coaches, players and other app & communities

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In Weebora, the focus on distributing padel travel experiences is multi-faceted, utilizing various channels to reach a wide audience, from individual enthusiasts to larger organizations. Here's a breakdown of each approach:

1. B2C on Weebora’s Website:

• Target Audience: Padel enthusiasts looking for tailored travel experiences combining sport and leisure.
• Marketing Focus: The emphasis is on upper-funnel marketing, which is geared towards building brand awareness and community engagement. Investments are made in strategies like content marketing, social media ads, and SEM (Search Engine Marketing) to attract individuals to the platform.
• Community Building: By focusing on creating a strong community of padel enthusiasts, Weebora aims to develop a loyal customer base. This involves sharing valuable content about padel travel, tips, and news through social media platforms and online engagement tools.

2. B2B through Traditional and Online Travel Agencies:

• Traditional Travel Agencies: Collaborating with brick-and-mortar travel agencies, Weebora can reach clients who prefer to book their travel experiences offline. These agencies often cater to more established clientele who trust the guidance of travel professionals.
• Online Travel Agencies (OTAs): Partnering with OTAs allows Weebora to leverage the online marketplace's reach and visibility. Platforms like Expedia, Booking.com, or niche sports-travel sites give Weebora an extended audience beyond just padel enthusiasts, catering to travelers who may seek new experiences.
• Sport Hospitality Travel Agencies: These agencies specialize in organizing travel experiences related to sports events. Partnering with them allows Weebora to offer specialized packages, which might include attending padel tournaments, VIP hospitality services, and exclusive experiences surrounding major events like the Premier Padel series.

3. Media Partnerships:

• Weebora builds credibility and expands its reach by forming media partnerships with leading sports publications such as Gazzetta dello Sport (Italy), Marca (Spain), and Le Parisien (France). These partnerships not only increase brand visibility through targeted advertising and editorials but also help reach a broader audience of sports fans who may not yet be familiar with padel travel.
• Content Collaboration: Weebora can provide content such as event coverage, travel tips, and exclusive offers, using these platforms to highlight the benefits of combining padel with travel experiences.

4. Club and Coach Collaborations:

• Travel Tool for Clubs and Coaches: Weebora offers padel clubs and coaches a travel tool that functions like a white-label service, providing them with a licensed travel agency model. This empowers clubs and coaches to organize trips for their players, teams, and fan communities, offering exclusive packages that include both training and travel.
• Licensing for Trip Building: Clubs and coaches can use Weebora’s travel tools to curate personalized trips for their members, such as team-building excursions, competitions, and training camps. This not only helps drive bookings through Weebora but also allows clubs and coaches to provide added value to their members, creating an additional revenue stream for them.

Strategic Overview:

By distributing padel travel experiences through these B2C and B2B channels, Weebora is tapping into different segments of the travel and sports markets. This multi-channel approach helps increase market penetration, cater to various customer needs, and drive long-term growth:

• B2C efforts build a direct relationship with padel enthusiasts, using digital marketing to create awareness and loyalty.
• B2B partnerships expand Weebora's reach, leveraging traditional travel networks and sport-specific agencies to offer comprehensive travel solutions.